Project Overview
As the Lead Graphic Designer for Fresno State University Athletics, I have played a key role in shaping the visual identity of the Bulldogs across 18 NCAA Division I sports. My work has focused on creating dynamic, engaging, and brand-consistent designs that reflect the pride, diversity, and spirit of California’s Central Valley.
With a deep understanding of the region’s culture and the athletic department’s mission, I’ve developed visual content that celebrates the accomplishments of our student-athletes while driving fan engagement. This included:
• Social Media Announcements: Timely and visually impactful graphics highlighting athlete achievements, game-day information, score updates, and major milestones.
• Media Day / Sporting Event Photography: I was entrusted with leading the creative direction during Media Day and Home Sporting event coverage across 18 sports communicating with photographers and athletes and capturing key shots and poses utilized for marketing on social media and print graphics.
• Print Collateral for Marketing & Ticketing: Posters, flyers, banners, and promotional materials designed to boost attendance and promote key home events.
• Brand Integration Across Sports: Tailored designs for each of the 18 sports programs, balancing individual team identities with the overarching Fresno State brand.
• Community-Driven Visual Themes: Incorporating local iconography, colors, and narratives that resonate with fans, students, alumni, and the Central Valley community.
This work has been instrumental in elevating the Bulldogs’ visual presence both in digital and physical spaces, enhancing the fan experience, and supporting the department’s broader marketing and communication goals.
SOCIAL MEDIA POSTS
CHAMPIONSHIP LOGOS / SOCIAL MEDIA POSTS
TICKETING PROMOTIONS
MARKETING PROMOTIONS
